PART 1: TYPOGRAPHIC SPREAD
For my typographic spread, I hoped to accentuate the modernity of Rockwell’s visual attributes with respect to its classic roots. The idea behind chunking Rockwell’s name was to add a playful tone to its already sophisticated form. It also highlighted Rockwell’s visual characteristics in a more digestible manner.
Below is a small selection of draft explorations that helped direct my final spread. Read more about my process here.