PERSONIFYING TYPE

An explorative study of Rockwell through print and motion

CONTEXT —
Rockwell is a typeface rooted in the classic style of the slab-serif model. Yet, its attention to geometry and simplicity adapts these sentimental roots for modern use.
The objective of this project was to capture and convey Rockwell’s history, personality and visual attributes through a two part project, encompassing both print and motion.

COMPLETION —
Fall 2018, 3 weeks

SKILLS —
Visual Communication

PART 1: TYPOGRAPHIC SPREAD

For my typographic spread, I hoped to accentuate the modernity of Rockwell’s visual attributes with respect to its classic roots. The idea behind chunking Rockwell’s name was to add a playful tone to its already sophisticated form. It also highlighted Rockwell’s visual characteristics in a more digestible manner.


Below is a small selection of draft explorations that helped direct my final spread. Read more about my process here.

PART 2: TYPOGRAPHIC VIDEO

With similar objectives to my spread, the video presented an opportunity to convey Rockwell’s characteristic in a visual manner that outlasts the static limitation of print. I used motion to highlight the transitional and dynamic nature of Rockwell’s beginnings and used music to signal its strength and simplicity.


Below is a small selection of still storyboards that helped direct my final video. View more of my process here.